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Direct selling industry is key for growth -Ceo Niti Aayog

Ranchi : Amitabh Kant, Chief Executive Officer, NITI Aayog said that direct selling will have to be given a great thrust as it empowers women, MSMEs and promotes manufacturing in India. He was addressing the FICCI DIRECT 2016, annual flagship event for Direct Selling industry.

Kant applauded the efforts of the Ministry of Consumer Affairs to come up with the guidelines to govern the direct selling industry and is hopeful for its implementation by various states. He added that an effective and time bound implementation of the guidelines would act as a growth stimulator for the budding DS industry.

He also urged the industry to embrace technology as the industry can deliver better and even faster once technology becomes its strength.Amitabh Kant, Chief Executive Officer, NITI Aayog said that direct selling will have to be given a great thrust as it empowers women, MSMEs and promotes manufacturing in India. He was addressing the FICCI DIRECT 2016, annual flagship event for DS (Direct Selling) industry.

Kant applauded the efforts of the Ministry of Consumer Affairs to come up with the guidelines to govern the direct selling industry and is hopeful for its implementation by various states. He added that an effective and time bound implementation of the guidelines would act as a growth stimulator for the budding DS industry.

He also urged the industry to embrace technology as the industry can deliver better and even faster once technology becomes its strength.